Kristen Schiele received her Ph.D. in Marketing from the University of California, Irvine, and serves on the Board of Directors for the Marketing Educators’ Association. She is an Associate Professor of Clinical Marketing in the Marshall School of Business at the University of Southern California. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education, and her work has been published in such journals as Business Horizons, Consumption Markets & Culture, and Journal of Marketing Theory and Practice. Dr. Schiele is also co-author of the Mobile Marketing Essentials textbook from Stukent.
US Scholar Program – Fulbright Award in Communication & Media Studies / Polytechnic of Lisbon
Position, Home Institution: Associate Professor of Clinical Marketing, University of Southern California, Marshall School of Business, Department of Marketing
Field of Study: Marketing – International Marketing
Project Title: “Porque Postamos: Impact of Culture on Social Media Use in Portugal”
Host Institution, Location: Polytechnic Institute of Lisbon, School of Communication and Media Studies (ESCS-IPL), Lisbon
Grant Duration, Starting Date (month): 3 months, starting in March 2023