Sydney Chinchanachokchai (Ph.D., University of Illinois at Urbana-Champaign) is an Associate Professor of Marketing at the University of Akron. Her primary research areas are multitasking, advertising avoidance, cross-cultural consumer behavior, diversity in advertising, and advertising effectiveness. She has published articles that appeared in the International Journal of Research in Marketing, Journal of Business Research, Computers in Human Behavior, and International Journal of Advertising among others. Focusing on student experience and community engagement, she has received multiple awards including Dean’s Teaching Excellence Award, Faculty Engagement Award, and Passion Award. She is recently recognized as Akron Community Engaged Scholar who demonstrates commitment to public impact.



US Scholar Program – Fulbright Award in Communication & Media Studies / Polytechnic of Lisbon

Position, Home Institution: Associate Professor of Marketing, University of Akron, College of Business, Department of Marketing

Field of Study: Marketing – International Marketing

Project Title: “Influencer marketing: A cross-cultural comparison between Portugal and the United States”

Host Institution, Location: Polytechnic Institute of Lisbon, School of Communication and Media Studies (ESCS-IPL) / School of Accounting and Administration (ISCAL-IPL), Lisbon

Grant Duration, Starting Date (month): 4 months, starting in March 2024